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Club
Checking Accounts/ Overlay Add-On Packages
Overview
Offering a club checking account or overlay add-on package can be one of
the better marketing programs implemented by a financial institution. If
properly designed, priced and implemented, this "packaging" concept will:
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Increase the number of account relationships per customer
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Provide a new source of non-interest fee income and increased
profitability
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Increase customer loyalty
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Improve the profitability of a free checking strategy
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Become an effective alternative strategy to compete with a
competitors' free checking account
The Sisk Company will provide your financial
institution with valuable money
saving value added enhancement services in a
turn-key approach. We can help you
determine total costs so you can price your
account profitably, or, if you have a club
account, help you determine
its current profitability.
More
Benefits to You
Financial
institutions are always looking for ways to acquire more higher
balance
accounts, and also ways to reward qualified customers:
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Receive fee income from your higher balance accounts
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Unique money saving rewards for your club checking members
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Allow club members to access benefits online
Business
Advantage Better Health Package
Gain an edge on your competition by helping your small
business checking
accounts provide an employee benefit comprised of
accidental death and
dismemberment insurance and a great low cost package of
non insurance health
discounts at over 350,000 hospitals, dentists,
pharmacies, eye care and hearing
specialists, and more. Great web-site
support is available for your employees and
package members, making it easy for questions to be
answered concerning provider
locations, examples of cost savings and
other questions.
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